Less friction for visitors
Navigation, visual hierarchy and CTAs are reorganized so the path to contact, services or useful content becomes clearer.
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Freelance service
WordPress optimization
Speed, plugins, Core Web Vitals and technical structure improvements.
- Free initial assessment An initial conversation to clarify the most useful next step.
- Direct communication You speak with the person analysing and building the work.
- Clear ownership Code, accounts, access and handover are defined.
Problem and outcome
What changes with WordPress optimization
The scope is built around a real problem and a verifiable outcome, not a generic list of tasks.
Problems it solves
Your website exists, but it no longer reflects the quality of your work or makes the next step obvious for visitors.A website redesign is not about changing colors for the sake of it. It is about recovering clarity, performance and trust when an existing website no longer supports the business.
I review structure, messaging, navigation, mobile layout, calls to action and technical issues to decide what deserves attention now and what can wait for a later phase.
Better performance and maintenance
I look for unnecessary weight, responsive issues, fragile dependencies and technical details that affect speed, stability or updates.
More value without a full rebuild
I keep what works and focus effort on the parts that block clarity, trust or conversion.
Guide price
What determines the price of WordPress optimization
Three ways to start depending on the size of the need. Prices are indicative and final scope is agreed after the initial assessment.
One-off intervention
A speed measurement and one improvement to the main bottleneck.
From
€120
+ VATWhat is included
- Page and Core Web Vitals measurement.
- Review of plugins, images and cache.
- Fix for one priority issue.
Boundary: A fixed score cannot be promised when hosting or external services limit the result.
Ask about this interventionComplete optimization
The most common optionA block to improve WordPress loading, stability and technical foundations.
From
€390
+ VATWhat is included
- Before-and-after audit.
- Plugin clean-up and configuration.
- Image, font, cache and database optimization.
- Final report with limits and maintenance notes.
Boundary: This does not include changing host or rebuilding the theme unless agreed.
Request optimizationMonthly monitoring
Regular performance checks and small corrections.
From
€69 /month
+ VATWhat is included
- Measurement of key pages.
- Regression checks after updates.
- Minor performance adjustments.
Boundary: This does not include 24/7 availability or website rebuilds.
Ask about monthly monitoringService scope
What a WordPress optimization project includes
Final pricing depends on scope, integrations and project state. If it does not fit, I will say so before estimating.
Work included according to scope
- Information architecture cleanup and stronger page hierarchy.
- Responsive layout improvements using the existing visual direction.
- Performance, accessibility and SEO fixes where they matter.
- Clearer calls to action across home, services, blog and contact.
Boundaries we put in writing
- A fixed score cannot be promised when hosting or external services limit the result.
- This does not include changing host or rebuilding the theme unless agreed.
- This does not include 24/7 availability or website rebuilds.
Process
How I deliver WordPress optimization
I approach redesign through product and technology: messaging, structure, performance and maintenance belong together.
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Review the current pages, content, conversion paths and technical issues.
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Decide what to keep, remove, rewrite or reorganize.
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Implement the redesign without changing the identity from scratch.
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Run validation and document any remaining improvement opportunities.
Related proof
Experience relevant to WordPress optimization
I write about backend work, tools, automation and practical decisions while building software.
Related article
Read technical notes
I write about backend work, tools, automation and practical decisions while building software.
Go to blogFAQ
Questions before hiring WordPress optimization
Will you redesign everything from zero?
Not unless that is the right move. I prefer preserving what works and improving the parts that block clarity or trust.
Can you work with an existing Astro or React site?
Yes. I can work inside an existing codebase and keep changes focused instead of rebuilding unnecessarily.
Contact
Does this fit your project?
Tell me what you want to build, what you have now and what outcome you need. If it fits, I’ll suggest a clear next step.