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Freelance service

WordPress optimization

Measured improvements to pages, plugins, images and caching, with hosting limits taken into account.

  • Free initial assessment An initial conversation to clarify the most useful next step.
  • Direct communication You speak with the person analysing and building the work.
  • Clear ownership Code, accounts, access and handover are defined.

Problem and outcome

What improves when WordPress loads reliably?

The scope is built around a real problem and a verifiable outcome, not a generic list of tasks.

Problems it solves

Your WordPress site loads slowly or behaves inconsistently, and you need to know what can improve before changing hosts or rebuilding it.

WordPress optimization identifies what is slowing down an existing site and applies improvements you can verify.

I review representative pages, images, plugins, caching and external dependencies. Scope depends on hosting, theme and third-party services; you receive the measures and limits observed.

A prioritized diagnosis

The review separates configuration, image, plugin, theme and hosting issues so the verified bottleneck comes first.

Changes with a clear comparison

I record the pages and test conditions before and after so you can assess what changed and what still limits the result.

A proportionate intervention

I preserve what works and explain when an external dependency or current setup limits improvement.

Measurable performance

What is limiting your WordPress site's speed?

I measure specific pages and separate site issues from hosting and external-service limits.

Causes worth checking

  • Images, fonts or resources delaying page rendering.
  • Plugins, theme or caching configuration doing unnecessary work.
  • Server response or external services outside the site.

What to check after the changes

  • The same pages are measured under comparable conditions.
  • Agreed improvements do not break forms or key journeys.
  • Remaining limits are documented.

Guide price

What determines the scope of WordPress optimization?

Three ways to start depending on the size of the need. Prices are indicative and final scope is agreed after the initial assessment.

One-off intervention

A speed measurement and one improvement to the main bottleneck.

From

€120

+ VAT

What is included

  • Page and Core Web Vitals measurement.
  • Review of plugins, images and cache.
  • Fix for one priority issue.

Boundary: A fixed score cannot be promised when hosting or external services limit the result.

Ask about this intervention

Monthly monitoring

Regular performance checks and small corrections.

From

€69 /month

+ VAT

What is included

  • Measurement of key pages.
  • Regression checks after updates.
  • Minor performance adjustments.

Boundary: This does not include 24/7 availability or website rebuilds.

Ask about monthly monitoring

Service scope

Which pages and issues do we review?

Final pricing depends on scope, integrations and project state. If it does not fit, I will say so before estimating.

Work included according to scope

  • Initial measurements of agreed pages and a record of test conditions.
  • Review of plugins, images, caching, fonts, theme and external requests.
  • Fixes for the problems included in the agreed scope.
  • Follow-up measurements and a summary of changes, results and remaining limits.

Boundaries we put in writing

  • A fixed score cannot be promised when hosting or external services limit the result.
  • This does not include changing host or rebuilding the theme unless agreed.
  • This does not include 24/7 availability or website rebuilds.

Process

How I measure and validate improvements

I measure the problem first and explain what depends on WordPress, hosting or a third party.

  1. Choose the pages and problem to measure first.

  2. Record a baseline and review the relevant configuration.

  3. Apply the agreed improvements with a recoverable backup.

  4. Repeat the measurements and document results and remaining dependencies.

Related proof

Technical work applied to an existing website

I write about backend work, tools, automation and practical decisions while building software.

FAQ

Questions about WordPress speed and performance

Do you guarantee a specific PageSpeed score?

No. Hosting, themes, plugins and external services can affect the score. We agree what to measure and I explain the limits I find.

Do I need to change hosting?

Not necessarily. I first look for evidence that the server limits the agreed pages, then compare that with configuration or content improvements.

Is this a website redesign service?

No. It focuses on measuring and improving an existing WordPress site's performance. If structure or design is the issue, we can scope a redesign separately.

Contact

Does this fit your project?

Tell me what you want to build, what you have now and what outcome you need. If it fits, I’ll suggest a clear next step.

Before you close this

Does WordPress optimization fit what you need?

Share the context. I will tell you clearly whether I can help and what the most sensible next step would be.

  • No commitment
  • Direct reply