Website and CRM
Send qualified contacts with clean fields, source and initial status.
Data that moves without copy-paste
Business tools integration
When the website, CRM, forms, payments and spreadsheets do not talk to each other, the team becomes the manual bridge. I build integrations so data reaches the right place, with error handling and traceability.
Problem it solves
Connecting systems without losing data on the way
An integration is not just sending data from A to B. Duplicates, retries, validation, API changes and failure alerts matter too.
The goal is for operations to depend less on memory, screenshots, exports and manual checks.
Investment decision
When it is worth it
Leads arrive through the website and someone copies them into the CRM.
Payments, orders or forms need to create internal tasks.
Several tools store similar data and drift out of sync.
You need to send information to an external API reliably.
Integration errors are currently discovered too late.
Frequent work
Common use cases
Each integration should have a clear responsibility and a way to know whether it worked.
Payments and operations
Create tasks, alerts or internal records when a payment, order or subscription arrives.
External APIs
Consume or expose endpoints with authentication, validation and error handling.
Data synchronization
Keep information aligned between tools without duplicating manual work.
Possible scope
What can be connected
- Website forms, CRMs, email tools and spreadsheets.
- Payment providers, online stores and order systems.
- First-party or third-party APIs with authentication and usage limits.
- Webhooks that react to business events.
- Internal panels for reviewing statuses and errors.
Working criteria
What to avoid
- Connecting tools without deciding what happens to duplicate data.
- Depending on an automation that leaves no trace when it fails.
- Sending sensitive data without reviewing permissions, need and storage.
- Building fragile integrations on manual exports when a reliable API exists.
Execution
How I work
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I identify which system sends, which receives and which data source should be trusted.
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I define format, validation, retries, traceability and failure alerts.
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I build the integration with tests for normal and failed cases.
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I document how to maintain it and what to watch if an API changes.
Useful context
Related reading
Idempotent APIs that survive retries
How to avoid duplicates in payments, orders or repeated jobs.
When should you use Kafka, RabbitMQ or a database?
Options for async workflows without oversizing the architecture.
Spring Boot in production: a DevOps checklist
Configuration, observability and deployment checks for reliable backends.
Frequently asked questions
What happens if an external API fails?
A serious integration should include errors, retries, alerts and a way to review what remains pending.
Can tools be connected without an API?
Sometimes, through exports, email or existing connectors, but reliability should be checked before depending on it.
Can you also create our own API?
Yes. If the business needs to expose data or receive events cleanly, I can build a dedicated API or backend.
Tool map
Tell me which systems need to connect
With a list of tools and the current data flow, it is usually quick to see which integration should come first.